PepsiCo acquired prebiotic soda brand Poppi for $1.95 billion. This move adds a gut-health-focused brand to the company's portfolio of traditional snacks and beverages.
The acquisition expands PepsiCo's presence in the functional and wellness beverage market. This strategic push targets new growth avenues as consumer preferences shift toward healthier options.
Poppi establishes PepsiCo in the functional soda category where competitors are active. The deal follows recent softness in PepsiCo's stock price as the company seeks to diversify growth drivers.