PepsiCo is acquiring prebiotic soda brand Poppi for an enterprise value of $1.95 billion. The deal secures an immediate presence for the beverage giant in the rapidly expanding functional soda market.
This strategic move shifts PepsiCo’s portfolio toward healthier, lower-sugar options to match changing consumer preferences. The $1.95 billion purchase price signals a preference for buying established high-growth brands over internal product development.
The acquisition intensifies competition in the functional beverage aisle against rivals Coca-Cola and Keurig Dr Pepper. Poppi’s focus on gut health provides PepsiCo a specialized entry into the wellness category.