Reliance’s Campa Cola, Coca-Cola, and PepsiCo are escalating a market share war across India. The beverage giants are installing branded visi-coolers in thousands of mom-and-pop stores to capture consumer interest. This battle for refrigerated retail space serves as a primary growth driver for manufacturers like Blue Star Ltd.
India's commercial refrigerator market is projected to reach $2.8 billion by 2025. The sector valuation is expected to climb to $3.9 billion by 2034. Forecasts for an extended, hotter summer are further boosting demand for fizzy drinks and cooling infrastructure.