Zacks Investment Research featured Victoria's Secret & Co. as the Bull of the Day on July 9, 2026. The report identifies the retailer as a compelling turnaround story within the retail sector.
The company achieved four consecutive quarters of positive comparable sales. Management reported expanding profit margins. The firm also increased its financial guidance.
Analysts have issued a significant number of upward earnings estimate revisions. Victoria's Secret stock has increased more than 40% year-to-date. This performance outperforms the broader apparel retail industry.
Market confidence reflects the brand's strategic reset under new leadership. Solid fundamental improvements support the stock's current upward momentum.