The Wendy's Company appointed Tariq Hassan to the newly created role of Chief Marketing and Customer Growth Officer, effective immediately. Hassan joins the senior leadership team and reports directly to CEO Bob Wright. He previously served as Senior Vice President and U.S. Chief Marketing and Customer Experience Officer at McDonald's.
CEO Bob Wright stated the appointment is a key step in returning the company to profitable growth. Hassan will lead efforts to connect culture, technology, and consumer insights. The move serves as a primary component of Wendy's broader turnaround plan.
Lindsay Radkoski, the outgoing U.S. Chief Marketing Officer, will depart the organization after a transition period.