Walmart’s global advertising revenue reached nearly $6.4 billion for the fiscal year ending January 31, 2026. This total positions the retailer's advertising income ahead of social media platforms Snap and Pinterest.
Walmart Connect reported a 37% revenue increase during the first quarter of 2026. The expansion leverages customer data and an e-commerce platform that surpassed $150 billion in sales.
High-margin advertising now accounts for a substantial portion of Walmart’s total operating income. The acquisition of Vizio is expected to further accelerate growth by integrating advertising opportunities across smart TVs.