The Federal Trade Commission granted early termination of the waiting period for Walmart's acquisition of Vibe.co. This regulatory clearance allows the $1.4 billion deal to proceed. Walmart expects the transaction to close by the end of fiscal year 2027.
Walmart first announced the acquisition in late June 2026. Vibe.co operates a self-serve connected TV (CTV) advertising platform for small and mid-sized businesses.
The deal strengthens Walmart Connect's commerce media capabilities. Walmart will leverage its retail data to offer measurable TV advertising solutions to smaller marketplace sellers.