Walmart Exclusively Launches New Food Brand ARIH in Collaboration with K-Pop Group BTS

Walmart launched ARIH, a Western-Korean fusion food and beverage brand. Korean companies Paldo and hy partnered on the development.

BTS influenced the brand's name, flavors, and packaging design. The launch enters the K-food category using BTS's global popularity.

The product line is exclusive to Walmart stores and walmart.com in the United States. HYH, a joint venture between Paldo and hy, manages U.S. distribution.