Walmart+ memberships reached a record high of approximately 30.7 million users. Morgan Stanley survey data shows the service added 3.9 million members in March alone. This total represents the highest level recorded in the history of the firm's research.
The three-month rolling average indicates a 17% year-over-year growth rate in April. Analysts attribute the momentum to Walmart's success in attracting value-seeking customers. The subscription service continues to strengthen its competitive positioning against Amazon Prime.