Walmart is unifying its global advertising business into a single commerce media platform.
The initiative aligns Walmart Connect U.S., Walmart Connect International, and Sam's Club through shared technology and tools. This integration aims to accelerate innovation and provide a consistent experience for global advertisers.
The strategy leverages first-party customer data to improve brand targeting and campaign measurement. Advertising now serves as a primary driver of overall company growth.
Global advertising revenue increased significantly during the most recent quarter.