Zillow launched a partnership with Pinterest to let brands target home shoppers using Zillow’s audience data. This expansion of the Zillow Elevate advertising business marks the first time the company has shared predictive data externally. An initial pilot with Kohler generated an 82% increase in incremental reach.
Zillow separately forecasted a housing market slowdown for the rest of 2026. Home sales rose 7% annually in July. Rising mortgage rates will likely dampen this growth trend. The company's chief economist noted that July numbers reflect deals signed in June when rates were lower. Current market conditions suggest flat or declining sales volumes for the second half of the year.