Zillow Group is trading 4.16% up now at $34.65 after announcing an August 12, 2026 partnership with Pinterest bringing high-intent housing data to the platform.
- The initiative expands Zillow Elevate into scalable off-site advertising, enabling brands to target 34 housing-related audience segments using more than 200 behavioral signals.
- A Kohler pilot delivered 82% more incremental reach and a 23.54% video engagement rate, supporting optimism about advertising monetization.