Samsung Electronics Chairman Jay Y. Lee visited the Cheonan plant to inspect High Bandwidth Memory (HBM) production lines. This marks his first visit to the advanced packaging facility in approximately three years.

The inspection underscores a strategic focus on the AI semiconductor market amid intensifying competition with SK Hynix. Samsung began mass-producing its sixth-generation HBM4 in February.

Cumulative sales for the product have already surpassed $1 billion. Analysts project annual HBM4 sales will exceed $10 billion by 2026.