Apple launched the iPhone 18 Pro and Pro Max on Indian quick-commerce platforms on September 18.
Partnerships with Blinkit, Zepto, and Swiggy Instamart enabled sales in major cities like Delhi, Mumbai, and Bengaluru. Customers received devices in 10 to 15 minutes, allowing them to bypass traditional retail queues.
Strong consumer demand led to rapid sell-outs across these digital platforms. BigBasket delivered over 300 units by 9:00 AM on the official launch day. The service averaged more than five iPhone deliveries per minute during the morning rush.
This move into India's instant delivery ecosystem represents a major shift in Apple's regional sales strategy.