BYD launched its premium Denza brand in Europe on May 15, 2026.
The company introduced the Z9GT performance shooting-brake and the D9 seven-seater MPV. These models compete directly with luxury vehicles from Mercedes-Benz, BMW, and Audi.
The Denza Z9GT starts at approximately €115,000 in the German market. Both vehicles utilize BYD’s proprietary Blade Battery technology.
BYD targets a presence in 30 European markets by the end of 2026. The expansion includes a network of 150 dedicated retail stores.