BYD launched the Racco, its first all-electric mini car designed specifically for the Japanese market. This entry targets the popular kei vehicle segment. The category accounts for approximately 40% of all new car sales in Japan. BYD now competes directly with established domestic brands including Nissan, Honda, and Suzuki.
Entry-level models start under 2 million yen after government subsidies. This price represents approximately $12,200. The top-tier version features a 320-kilometer driving range. This range marks a first for the electric kei car category in Japan. BYD aims to secure 10,000 orders for the Racco by the end of 2026 to increase its brand presence.