Bernstein initiated coverage on Celsius Holdings (CELH) with an "Outperform" rating. The firm set a price target of $44.00 per share. This suggests a potential 55% upside from the stock's previous closing price.
Bernstein analysts believe concerns about declining market share for the main Celsius brand are overstated. They highlighted Alani Nu, another Celsius-owned energy drink brand. Alani Nu's strong growth and brand equity will support the company's overall market position and future performance.