Google faces record EU antitrust fine, for favoring its own services

The European Union is finalizing a record antitrust fine against Alphabet’s Google, according to Handelsblatt. The penalty will reach the high triple-digit millions of euros. This represents the largest fine ever imposed under the EU's Digital Markets Act.

Regulators allege Google favored its own services within search results. A final announcement is expected before the summer break.

Analysts warn that potential operational remedies pose a greater risk than the financial penalty. These mandates could force Google to redesign its search layout in Europe. Such changes may significantly impact the company's search-ad revenue.

Google claims the Digital Markets Act rules downgrade the user experience. The fine is unlikely to significantly impact Alphabet's total cash reserves.