OpenAI Launches Self-Serve Ads, Scrapping $50,000 Minimum Spend

OpenAI launched a beta self-serve Ads Manager for ChatGPT in the United States.

The platform targets businesses of all sizes, including small and medium-sized enterprises (SMBs).

OpenAI removed its previous $50,000 minimum spend requirement to lower entry barriers for new advertisers.

The system introduces cost-per-click (CPC) bidding as an alternative to the existing cost-per-mille (CPM) model.

This strategy aims to diversify revenue streams to offset high AI development costs.

The move positions OpenAI as a direct competitor to digital advertising giants like Google.