Short positions against Nike Inc. reached 4.67% by the start of May 2026. This volume represents a more than eleven-fold increase in bearish bets. The surge in pessimism began after CEO Elliott Hill took over in October 2024.
Nike’s global market share in athletic footwear has declined for three consecutive years. The company currently struggles with inventory management and a lack of new hit products. Aggressive competitors continue to pressure the brand’s market position.
The stock is trading near its lowest levels since 2014. Rising short interest suggests investors anticipate further downside despite these multi-year lows.