On October 18, 2025, Procter & Gamble (PG) announced its first quarter fiscal 2025 results, reporting net sales of $21.7 billion (down 1% year-over-year), organic sales growth of 2%, and core EPS of $1.93 (up 5%), while diluted EPS fell 12% due to higher restructuring charges. The company maintained its full-year guidance and highlighted its 69th consecutive annual dividend increase, reinforcing its commitment to shareholder returns. Despite these positive operational updates, PG's stock closed at $151.40 on October 17, 2025, up 1.20%, reflecting both the earnings release and the broader market rebound driven by easing US-China trade tensions and improved investor sentiment.