Roku Inc. is exploring a potential sale to at least one U.S. media company, according to Bloomberg.
The San Jose-based streaming platform has held preliminary discussions regarding a potential combination.
Sources indicate that no final decisions have been reached and the talks may not result in a deal.
Roku shares surged as much as 20% following the report.
The company currently maintains a market valuation of nearly $20 billion.
Roku representatives have not yet commented on the speculation.