Samsung Electronics is launching global strategy meetings centered on AI transformation (AX) to improve profitability. The company plans to integrate AI into distribution and sales strategies to navigate market volatility. This initiative targets new business-to-business contracts in the Middle East, specifically for AI data centers.

Samsung Group established a special executive task force to explore the energy sector as a new growth engine. The task force includes representatives from Samsung Electronics, Samsung SDI, and Samsung Heavy Industries. This cross-subsidiary team will analyze the full energy industry value chain to identify diversification opportunities.