Sony Group Corp. is facing significant pressure from rising memory chip costs. Surging demand from the artificial intelligence and data center sectors is driving this trend.
Memory procurement constraints are currently impacting hardware profitability across the gaming industry. Sony implemented a $100 price increase for PlayStation hardware in March to counter these market conditions.
CEO Hiroki Totoki confirmed the company secured memory supply contracts for the current fiscal year. Totoki indicated that elevated pricing is expected to persist.
Sony is now exploring alternative cost-reduction opportunities to mitigate the financial impact.