Samsung Electronics launched a new publicity campaign to protect its dominance in the foldable smartphone market. The strategic move directly responds to Apple’s release of the Duo, a $1,999 foldable device.
Samsung’s campaign highlights its hardware superiority and established history in the foldable space. The company used social media to characterize Apple's new product as derivative of its own previous innovations.
This competitive positioning occurs as Samsung continues to market its flagship Galaxy Z Fold 8.