TCL filed a lawsuit against Samsung Electronics in a Los Angeles federal court. The Chinese electronics firm accuses the South Korean giant of false advertising regarding its M Model televisions.
The complaint alleges Samsung markets these sets as featuring advanced Mini LED technology despite lacking the hardware. TCL claims Samsung is rebranding standard LED products to unfairly regain market share.
TCL asserts the misleading labels diverted sales from its genuine Mini LED products and damaged corporate goodwill. The company seeks a court order to halt the advertising alongside unspecified monetary damages.