American Airlines is considering reinstalling seatback entertainment screens on narrow-body aircraft. This shift reverses a previous strategy favoring passenger-owned devices. The move addresses intensifying competition in the U.S. aviation market.
The airline originally removed screens to lower fuel consumption and maintenance costs. A full implementation requires a multi-year investment. The process involves taking aircraft out of service for installation.
American is exploring Wi-Fi and entertainment partnerships with SpaceX’s Starlink and Amazon Leo. A final decision could arrive as early as next month.