Coca-Cola Japan announced the upcoming launch of Cafe Water, a coffee-flavored beverage produced without coffee beans. This new addition to the Georgia coffee brand uses corn-derived fiber and flavorings to replicate traditional coffee taste.
The company developed the product to address climate change threats to agricultural commodities. Research indicates that climate change could reduce land suitable for Arabica coffee cultivation by 50% by 2050.
Coca-Cola Japan targets younger consumers with competitive pricing for the beanless alternative. This strategic shift follows similar moves by competitors Asahi and Suntory to secure stable supply chains against environmental volatility.