Nestlé S.A. agreed to sell high-end retailer Blue Bottle Coffee to Centurium Capital, a Chinese private-equity firm with ties to Luckin Coffee. The transaction includes Blue Bottle’s entire cafe network and its consumer packaged goods business. Financial terms were not disclosed. The deal is expected to close in the first half of 2026.
The sale marks a strategic pivot to focus on scalable global brands like Nescafé and Nespresso. Nestlé will retain the rights to manufacture and sell Blue Bottle-branded pods for its Nespresso machines.
This divestiture reflects a broader trend of consumer packaged goods companies exiting service-led diversification. Industry observers suggest firms are shifting toward high-margin product formats rather than the operational demands of global cafe chains.