Amazon is struggling to lead India’s e-commerce market more than a decade after its entry. Local competitors Walmart-owned Flipkart and Reliance’s JioMart continue to erode the company’s market share.
Internal reports cite complex regulations and a failure to adapt to quick-commerce as primary obstacles. Employees also noted a disconnect between Amazon’s corporate culture and local market dynamics.
Under CEO Andy Jassy, the company has shifted its focus toward profitability over the aggressive growth strategy established by founder Jeff Bezos. Flipkart has successfully navigated regulatory hurdles, leading some Amazon staff to believe the company has fallen significantly behind.